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Old 10-16-2007, 07:49 AM
philip_coggan philip_coggan is offline
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Join Date: Mar 2003
Posts: 247
Default Re: What distinguishes a fine art photo? Conclusions to date

Fine art isn't a marketing ploy, it's a market.

Marketing is very important - everyone who wants to do more than shpow their photos to family and friends has to consider who their market is. Different markets have different rules - stock photography, photojournalism, fine art, whatever. Fine art photos are sold through galleries (although some are sold direct over the web), so if that's your chosen route, you have to consider what the galleries want in the way of presentation. Fine art isn't defined by subject matter - photojournalism is sold both through news agencies and through galleries, as are the landscapes and tourist scenes that would otherwise end up as paper-art (meaning postcards and calendars).

Your own photos are high-quality landscapes, from my brief look at your gallery here. If you want to define your market as the fine-art market, you'll have to select your outlet - the kind of high-end gallery that specialises in blurry shots and off-centre framing won't be interested, so make sure first off that you have the sort of gallery that carries your sort of work.

Then follow the steps I outlined above: produce a number of A4 prints on archival paper, matte them, but don't frame them, put them in a box-portfolio. Investigate possible outlets (galleries) - visit them incognito and note (mentally) what sort of work they carry and what the prices are like. (One question the gallery will ask when you visit to show your work is "How much will you want to sell these for?"). Then make an appointment. If you get an appointment, just make a brief introduction and hand your stuff over - don't hover.
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